Artificial flowers are multiplying on the fronts of cafes in Paris. They are very successful, especially thanks to social networks.

Paris cafes

A sustainable decoration

Flowers appear in Paris by the thousands on the fronts of shops and cafes, even in the middle of November. These artificial flowers, very photogenic, are making the rounds on social networks. By investing 25,000 euros in floral decoration, Laurence Valentin, manager of a brasserie, recorded a 30% increase in her turnover in one year. « When people walk around the neighborhood, they see us, » says the manager. The artificial flower is “sustainable” ! Adapting to any environment, these top-of-the-range artificial flowers require no maintenance and beautify exteriors all year round : UV resistant, no watering system to set up, no light required, no maintenance.

Paris cafes
Paris cafes

A Parisian florist

The creator of these floral decorations is Luc Deschamps, a florist in Paris. The fashion was launched five years ago by the owner of Maison Sauvage, in Saint Germain des Prés. For the florist Luc Deschamps, established avenue Niel in the 17th, it was for him, at that time, his second floral facade decoration. Because of course the facade of his store is flowery. Since then, a past master in this art, Luc Deschamps has reproduced it in cafés, restaurants, shops on the right and left banks, even in suburban shopping centres. To his credit more than 45 decorations per year, prepared in his studio in Colombes.

Paris cafes
au vieux paris d’Arcole, Paris, https://www.etsy.com/fr/shop/FrenchGlimpses
Paris cafes

60 brasseries in Paris

Deschamps works with cherry blossoms, dahlias, roses, bunches of wisteria in polyester (the same textile as that of swimsuits, which dries quickly), coming from China. When they arrive, they are white, and he dyes them different colors “so that each customer has their own decor”. These fabric flowers are then attached by a cable to branches of chestnut, a wood known for its quick drying and longevity. A florist, who has already flowered 60 brasseries in Paris, has hundreds of orders pending. With wind and pollution, however, artificial flowers only survive a few years on the street.

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