The Sezane apartment is one of the last essential concept stores in Paris. A holy grail to know when you love fashion.
Facing the “mesh wall” and the jewelry bar, the new collection gives pride of place to prints and soft materials. Further on, we find the fitting area for shoes, then a selection of 80’s t-shirts, scarves, vintage jewelry in great condition and vintage Levi’s 501, which a retoucher can take back or taper on request. And if Sézane remains a 100% digital fashion brand, the concept with this apartment is to allow all lovers of the brand to be able to discover, try on and touch each piece offered on the site before logging on to one of the screens displayed.
You can also find some pretty objects and surprises like candles, leather pouches in a whole bunch of colors, Rifle Paper stationery or even beautiful notebooks made exclusively with Antoinette Poisson! What more can be said ? The decor is sublime and has been thought out down to the smallest detail and the saleswomen also smiling and adorable.
Not to spoil anything, and what contributes to its popularity, Sézane guarantees the transparency of its manufacture, donates part of its profits each month to works, has just opened a school in Ghana, works on eco-responsible and practical denim. ‘upcycling with its own fabric scraps…
1 rue Saint-Fiacre