In the 11th arrondissement of Paris, the L’Amour Fou boutique offers a new face to the traditional hardware store.

Instagrammable hardware store

Passed into the dustbin of outdatedness, the hardware store, long snubbed, is making a remarkable and obviously instagrammable comeback. Witness the fresh opening of L’Amour Fou in Paris: a remarkable hardware store where you want to take the whole store home.

Stylish essentials

Georgie and Julien took advantage of the confinement to open their dream shop downstairs on rue Sedaine. Here, the white walls are adorned with books, watering cans, shovels and brushes with a mix of creative hobbies, garden centres, plants, chic DIY… Everything you need in everyday life is available in its most beautiful version at L’Amour Fou. A real Ali Baba’s cave, you can find plants, jam, cups and cheese graters there.

Inspired by Slow life movement

This new Parisian hardware store is inspired by the Slow Life movement and favors eco-friendly by promoting Made in France or Made in Europe while limiting plastic. Each season, L’Amour Fou collaborates with an illustrator to create a collection of tailor-made objects.

L’Amour Fou

3 Rue Sedaine,

75011 Paris

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