For several months now, Maison Ladurée has been facing competition and declining sales. Then, the Covid-19 arrived, and with it an economic crisis which left the famous pastry shop on its knees. Tired of war, the Holder group, current owner of Ladurée, decided to sell this internationally renowned brand.
Located at 2 rue de l'Abreuvoir, in the heart of Montmartre, at the foot of the vineyards, La Maison Rose attracts attention for its picturesque side, its pink color and its green shutters. This house belonged to Laure Gargallo, who was one of the models of Pablo Picasso during his blue period. She painted it pink and transformed it into a small canteen for her artist friends. Its name is also inspired by one of the paintings of the painter Maurice Utrillo dating from the 1900s. Today the Maison Rose is a trestaurant which offers a small menu but composed only of local products and saion.
For several months now, Maison Ladurée has been facing competition and declining sales. Then, the Covid-19 arrived, and with it an economic crisis which left the famous pastry shop on its knees. Tired of war, the Holder group, current owner of Ladurée, decided to sell this internationally renowned brand.
Located at 2 rue de l'Abreuvoir, in the heart of Montmartre, at the foot of the vineyards, La Maison Rose attracts attention for its picturesque side, its pink color and its green shutters. This house belonged to Laure Gargallo, who was one of the models of Pablo Picasso during his blue period. She painted it pink and transformed it into a small canteen for her artist friends. Its name is also inspired by one of the paintings of the painter Maurice Utrillo dating from the 1900s. Today the Maison Rose is a trestaurant which offers a small menu but composed only of local products and saion.
