This Sunday, March 6, after more than two years of work, Dior reopened the doors of its historic site at 30 avenue Montaigne in Paris.

A private mansion

“It had to be 30, avenue Montaigne. I will settle here and nowhere else! » As an evidence, Christian Dior succumbed to the charm of this private mansion and inaugurated his House there on December 15, 1946. A setting that is both sober and refined, chosen for its location, its modest proportions and its neoclassical façade. At the beginnings of this large house: a tiny studio, a presentation room, a cabin, a management office and six small fitting rooms, this place saw the birth, for seventy-five years, of the House’s collections, becoming the emblem of Parisian elegance and French haute couture.

Dior shop avenue montaigne in Paris

A huge boutique

In 2022, after more than two years of renovation, the lair of Christian Dior, a true « refuge of the marvelous » is revealed to be transformed. 10,000 m2 of luxury are thus available to the eyes of Parisians. In addition to the inauguration of an incredible fashion museum, the Maison Dior is also unveiling a huge boutique, 3 lush gardens, 2 restaurants as well as sewing and jewelery workshops. « We wanted to create a unique experience, a place where you can eat, sleep, buy a pastry, have your makeup done… It’s a storytelling tool that allows us to share our history, our aesthetics, our values », describes Pietro Beccari, who has been running the brand since 2018.

Dior’s history

But one of the surprises of this metamorphosis is undoubtedly La Galerie Dior. Over 2000 m2, the history of Dior is traced to perfection. According to a unique scenographic story, the gallery symbolizes the spirit of Parisian haute couture in itself. Models, original sketches, archival documents, accessories and exceptional pieces given to see for the first time… The Dior Gallery perpetuates the memory of this historic address.

Dior

30 avenue Montaigne,

Paris

https://www.dior.com

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