For its new fall 2022 campaign, the iconic brand A.P.C. invited the children of his famous friends to pose in front of the lens.

Charlotte Gainsbourg and Lou Doillon’s children

Charlotte Gainsbourg, Lou Doillon, or Jarvis Cocker, have accepted that their children lend themselves to the modeling game, on the occasion of the A.P.C brand‘s fall-winter 2022 collection. “How disturbing. I recognize in their eyes those of their parents”, explains Jean Touitou, founder of the APC brand, in an open letter about his fall-winter 2022 collection. Indeed, the designer has chosen to appeal to the children of his friends to embody his new universe.

Aged between 16 and 20

Among them, Alice Attal, daughter of Charlotte Gainsbourg and Yvan Attal, Marlowe Jack Tiger Mitchell son of Lou Doillon, Albert Cocker, son of singer Jarvis Cocker and Camille Bidault-Waddington, or Zoé, daughter of Thomas Lenthal and by designer Victoire de Castellane. All posed under the eye of the very promising Tess Petronio, a young photographer of their generation. All aged between 16 and 20, these teenagers posed under the convenience of Tess Petronio. After 35 years of existence, A.P.C. decided to bring together the children of friends, often collaborators of the brand for its new campaign.