Isabelle Marant continues to expand. After setting up in Marseille in 2020, the Parisian house founded in 1994 by the eponymous designer is opening its very first boutique in Nice.
62 addresses in the world
Isabelle Marant’s brand has now has 62 addresses around the world, since its very first opening in Paris at the end of the 1990s. Born in Paris in 1967 to a German model mother and director of the Elite agency, and a photographer father, Isabelle Marant was immersed in the bohemian universe from adolescence. While she is already shaking up her silk dresses with military jackets borrowed from her father, he offers her for her 16th birthday, a gift like an omen: her first sewing machine. It was not until 1985 that the one who was destined to join HEC finally headed for the Berçot studio, decided in particular by the promising success of her brand Aller Simple, built up of odds and ends – the pieces are made of mops – with her friend Christophe Lemaire. Student. Later, in 1989, she launched her line of jewelry and belts, and in 1990, alongside her mother, Twen by Isabel Marant, a brand specializing in knitwear.
Both rock and romantic
But it was in 1994 that the Isabel Marant label was born. In her studio in the Marais, she resumes her first inspiration: to create the clothes she would like to wear, pieces that are both rock and romantic, sharp and easy to live with. The label, which now has a storefront from Paris to New York, is enjoying great success. The consecration to the general public took place in 2013, the year of his successful collaboration with the giant H&M. A bohemian signature that pleases, and has also been available for men since 2017. Today, Isabelle Marant has 62 addresses around the world, including a new one in Nice. This 80 square meter space is located at number 16 rue du Maréchal Joffre. This new point of sale, inserted in a historic brick and cut stone building, is intended as a « gallery-boutique ». It accommodates both ready-to-wear and feminine accessories from the house (bags, shoes, jewelry) as well as a selection of works by international designers.
Isabel Marant Nice
16 rue du Maréchal Joffre
+33 4 83 56 01 17