Balenciaga opens a boutique in Saint-Tropez in an industrial spirit that contrasts with the Côte d’Azur.

Copyright Balenciaga

Balenciaga is packing its bags in Saint-Tropez. Its summer shop highlights a stripped-down interior based on the concept of brutalist architecture. While the warm-colored stucco exterior pays homage to the most popular city on the Côte d’Azur, inside the store features a stripped-down interior and a restored exterior facade. The deliberately unfinished design of the store incorporates glass, concrete and stainless steel to create a dominating space that gives the interior an industrial feel.

A curtain made with recycled Balenciaga t-shirts

The exterior contrasts sharply with the warm colors and shuttered windows that blend the Saint-Tropez store with its French coastal town surroundings. The front of the space is adorned with a curtain made with recycled Balenciaga t-shirts by Mexican artist Pia Camil, which greets visitors at the entrance. The deconstructed space is left bare with appliances and concrete walls deliberately stained and damaged like the structure of the store. The brand’s minimalist aesthetic is also expressed in metal shelving and pipe-like brackets to create clean geometric lines throughout the store. In this intentionally raw and deconstructed space, the brand presents, under industrial lighting, women’s and men’s ready-to-wear, shoes, bags and accessories.

Balenciaga Saint-Tropez, 25-27, place de la Garonne, 83990 Saint-Tropez.

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