It is in the heart of the Agafay desert, that took place the spring-summer 2023 men’s collection for the Saint-Laurent house.
A peronal history with Morocco
A parade that pays tribute to the personal history of Yves Saint-Laurent with Morocco, a great source of inspiration for the designer in which he had installed a property in the mid-1960s. On Friday July 15, the French brand gathered some 200 guests – journalists, influencers and clients – in Marrakech for its spring-summer 2023 men’s show. For the past three years, artistic director Anthony Vaccarello has presented his summer men’s collection abroad, outside fashion week schedule. Before the Agafay desert, he he organized a fashion show on a beach in Malibu (California), in 2019, then in an abandoned cloister, in Venice, in 2021.
The suit, a key garment
Marrakech is a logical destination for the label: after discovering the city in 1966, the founder Yves Saint- Laurent settled there for part of the year to escape the hustle and bustle of Paris. Today, Saint Laurent has a museum and a foundation there. This season, the suit, a key garment in the history of Saint-Laurent reinterpreted many times by its founder and his successors, is at the heart of the collection: if the blazers and coats with marked shoulders define a silhouette that appears rigid, their tailored collars plunging and their fluid materials bring a great ease and lightness to the sets which contrasts with their structure, and resonates with the hot and arid climate of the Moroccan desert. This is reflected in particular in the high-waisted, long and flowing pants that accompany the gait with elegance, Among the models, we could see Aurélien Einthoven, the son of former model Carla Bruni and Raphaël Enthoven. For lovers of the Yves Saint-Laurent style, know that the most beautiful Haute Couture creations with touches of gold by Yves Saint Laurent will soon be at the heart of a major exhibition in Paris int the designer’s museum.