For several months now, Maison Ladurée has been facing competition and declining sales. Then, the Covid-19 arrived, and with it an economic crisis which left the famous pastry shop on its knees. Tired of war, the Holder group, current owner of Ladurée, decided to sell this internationally renowned brand.
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frenchglimpses
Question of the day ... In your opinion, why the macaroons are round?
There is a legend around the round shape. The history of the macaroon says that a monk used to knead almond paste with his shirt off. One day, very tired, he fell from exhaustion and left a mark of his navel on the dough. At this point, the button took the shape of a circle.
For several months now, Maison Ladurée has been facing competition and declining sales. Then, the Covid-19 arrived, and with it an economic crisis which left the famous pastry shop on its knees. Tired of war, the Holder group, current owner of Ladurée, decided to sell this internationally renowned brand.
Photo de profil de frenchglimpses
frenchglimpses
Question of the day ... In your opinion, why the macaroons are round?
There is a legend around the round shape. The history of the macaroon says that a monk used to knead almond paste with his shirt off. One day, very tired, he fell from exhaustion and left a mark of his navel on the dough. At this point, the button took the shape of a circle.
