Burberry has opened a global store on rue du Faubourg-Saint-Honoré in Paris, bringing together all of its collections under one roof.
A Burberry makeover
Formerly occupied by the houses of Tom Ford and Jimmy Choo, the building at 376-378 rue Saint-Honoré in the first arrondissement of Paris has had a Burberry makeover. After a few years of work, the brand founded in 1856 took advantage of fashion week to present its brand new flagship. To imagine this space, Burberry collaborated once again with Vincenzo De Cotiis: while the Italian architect had already worked last year on the label’s London flagship, Burberry wanted to continue this partnership in order to extend the same retail concept in its new stores.
A British style facade
It was in 1909 that Thomas Burberry decided to export his successful brand internationally. The clothing specialist then chose Paris and Boulevard Malesherbes to establish its first store outside Great Britain. As a little nod to history, Burberry is established more than a century later in the same district, with a new setting worthy of the event ! In this three-storey building with its refined decoration, you can discover the most beautiful pieces from the Burberry collections. Throughout your visit, you will be able to appreciate the cult colors and patterns of the luxury brand lining the floors and walls of this so British set. And icing on the cake, a facade that cannot leave anyone indifferent: It is decorated in the colors of the brand and its legendary tartan pattern. Burberry has even made London taxis in the brand’s colors available to shop customers !
376-378, rue Saint-Honoré