Jay Z is a great Champagne lover, he realized his dream by buying one of the most expensive champagne brands in the world.
A very-high end champagne
A simple appearance in a Jay Z clip made Armand de Brignac champagne the trendiest wine on the planet : an unexpected commercial success for the Cattier family house established since 1763 in the village of Chigny-les-Roses, in the countryside. from the North East of France. It all started with the desire of Jean-Jacques Cattier, 70, who presides over the Cattier champagne wine company with his son Alexandre, to create a very high-end champagne. A few years to develop the wine which blends three vintages, a bottle dressed in a golden metal shining with a thousand lights (inspired by an old project for Courrèges), an ace of spades as a coat of arms, and in 2006 nearly 20,000 copies of the precious bottle come out of the winegrower’s cellars to be shipped mainly to the USA where the Sovereign Brands group is in charge of its distribution.
Overwhelmed with requests
The name Armand de Brignac is inspired by a hero of a novel that mother Jean-Jacques Cattier was very fond of, a name to which he added a monarchical symbol which, according to him, went well with this name. Until 2006, it was the Cristal cuvée from Louis Roederer that was favored by American rappers before Jay Z’s call to boycott it following comments he considered racist made by a brand manager, who denied them. Jay Z discovered the Armand de Brignac bottle at his New York wine shop and decided to use it in his clip « Show me what you got » shot in Monte-Carlo. In these few seconds of film, the multimillionaire rapper refuses a bottle of Cristal, preferring the famous bottle flanked by the ace of spades during a sulphurous game of poker. The day after the clip was broadcast, the distributor was overwhelmed with requests and in a short time.
300 Euros the bottle
Jay Z has adopted Armand de Brignac champagne, produced by eight people at the Cattier house in the village of Chigny-les-Roses (Marne), since 2006. Since then, the Cattier house has multiplied by five the production of its premium champagne which is exported mainly across the Atlantic for an average price of 300 euros. And to complete the excessiveness, the winegrower declines his champagne in giant 30-litre « Midas » bottles, one of which sold for 190,000 euros in a London club in 2011. In 2010, the rapper came with his wife Beyoncé to Chigny-les-Roses to visit the cellars of the champagne house, the opportunity to have a barbecue in the garden of the owner of the Cattier house. Champagne Cattier produces a million bottles in all and has 33 hectares of vines around the village of Marne. Of the 45 employees of the house, 8 are specially dedicated to the Armand de Brignac brand.
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