At the head of the site and design studio Atelier Dore, Garance Dore has been a key face in fashion for more than a decade. Back on a faultless course from Ajaccio to Los Angeles.
One of fashion’s biggest influencers
At the head of her eponymous blog since 2006, Garance Dore is one of fashion’s biggest influencers. She is also a writer, photographer, stylist and now lives between New York and Los Angeles. Garance Doré embodies the modern and self-taught woman par excellence. She has collaborated on campaigns with some of the most recognizable names in luxury, including Chloé, Dior, Louis Vuitton, Kate Spade, Net-a-Porter, and many more. She was one of the pioneers of street style, taking photos of the most stylish Parisians since 2007 — long before Instagram became the phenomenon we know today. Social networks were still in their infancy; the term “influencer” had not yet been coined. In 2010, Interview magazine already called her “the most followed blogger in the fashion world. »
A “Look hunter”
Photographer and illustrator, she began to stand out for the neat aesthetics of her site and her quirky tone, which has since become her signature. Qualified as a “look hunter”, she very quickly became a reference in the fashion world and was called upon by fashion manufacturers and publishing houses. Eclectic, she also designs collections and advises fashion-related companies. Active on Instagram, she has several hundred thousand subscribers. In 2015, she released her first book Love, Style, Life, translated into 15 languages.
She hired 7 people in her studio
Today, Garance Doré has many hats: still an illustrator, she is also a photographer and writer. She has since closed her blog to launch a new version, named Atelier Doré. She settled in New York and hired seven people in her Studio. Advice, celebrity interviews, photo shoots… She also launched her podcast, Pardon my French and develops topics and discussions around clothes, designers and fashion trends. Her simple style, so French, and her endearing personality seduce. Garance Doré multiplies collaborations. Thus, her illustrations are invited to be printed exclusively for Equipment, Gap, Marc’O Polo or Petit Bateau, for which she will even sign an advertising campaign in 2011. The Spaniard Massimo Dutti invited her to dig into the summer 2016 collection to choose “it pieces” in her image. In 2019, Atelier Doré created its ideal lipstick color for the brand La Bouche Rouge, “Le Doré”, inspired by Garance Doré.
Garance Dore’s website : Atelier Doré