Avenue Montaigne, linking the Champs-Elysées to the Pont de l’Alma, is renowned for being one of the most chic and luxurious thoroughfares in the capital.

A unique shopping experience

Few places in the world benefit from such a concentration of fashion designers, jewelers, designers, all enriched with restaurants and an emblematic palace as well as a renowned theater. Link between the Rond-Point des Champs-Élysées and the Seine. The elegant Avenue Montaigne is the epicenter of the most beautiful district of Paris. Enriched with almost 200 years of history and architecture, it offers a destination of choice for those who appreciate a unique shopping experience.

Developed after the Second World War

In the past, we preferred rue du Faubourg-Saint-Honoré, far from having always been central in the history of Paris, Avenue Montaigne really developed after the Second World War. Indeed, it experienced a real boost to the front of the stage when Christian Dior decided in 1946 to set up his shop there. It is from this moment that other luxury brands and major brands such as Chanel, Louis Vuitton, Prada and Dolce & Gabbana begin to settle. We sometimes think less of it, and wrongly, but Avenue Montaigne has also been a mecca for art since 1912. Indeed, it is this year that the famous Théâtre des Champs-Elysées was born there.

The Mecca of fashion and elegance

Since the middle of the 20th century, Avenue de Montaigne has been the Mecca of fashion and elegance in Paris. If you are planning to buy luxury goods, this is surely the place not to be missed. But even if you do not intend to buy, do not hesitate, for the pleasure of the eyes to walk there. The pioneers of French and international fashion have set up their boutiques here, so on the even side, you will find Dior, Dolce & Gabbana, Ralph Lauren and many more. On the odd side, go to the windows of Gucci, Louis Vuitton, Chloé, Céline or even Prada. Avenue Montaigne is not only a fashion hotspot, it is also . Moreover, you can observe it in different forms. Let yourself be surprised by the architecture of the buildings, don’t forget to look up to appreciate the many balconies adorned with geraniums or ivy.

The Plaza Athénée

Moreover, the interior architecture is not to be outdone, go to number 25 of the avenue and enter the Plaza Athénée, one of the most beautiful hotels in Paris and palaces in France. The cinema is also represented there, indeed the famous actress Marlène Dietrich lived there from 1980 to her death in 1992. The performance halls are also numerous there, with a play, dance or music programme, it is up to you to choose according to your interests. During your walk on Avenue Montaigne you will probably have one of the most beautiful views you can dream of of the Eiffel Tower. Remember, to fully appreciate your ride, you will need to look up, watch your feet and look far ahead all at the same time. A difficult exercise that is worth doing. Be sure to go in front of the Théâtre des Champs-Élysées to observe its magnificent facade and end your walk by the Place de l’Alma where you can pay homage to Princess Diana.