Lyon: World’s leading emerging tourism destination

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Lyon has risen to 1st place in the “World’s Leading Emerging Tourism Destination” at the World Travel Awards !

All key sectors of travel

“The World Leading Emerging Tourism” is an award that underlines the excellence of the reception of visitors . Considered the Oscars of Tourism, the World Travel Awards reward excellence in all key sectors of travel, tourism and hospitality. After a first continental vote gratifying Lyon with the 2nd place of the most coveted European prize, a second global vote just unveiled distinguishes the Metropolis of Lyon in the category “World’s Leading Emerging Tourism Destination”. It thus succeeds Colombo, the economic capital of Sri Lanka and promotes France by becoming the first destination to be discovered around the world in 2022.


A diverse tourist offer

This result is a marvelous clap that rewards the unprecedented mobilization campaign led by ONLYLYON Tourism and Conventions which had made it possible to reach 5 million people and led to the title of 2nd best European urban destination. Widely supported in France and internationally by tourism stakeholders and travelers from around the world as part of this global nomination, Lyon, through its diverse, accessible and exemplary tourist offer, once again stands out and shows that it responds to the public’s growing interest in destinations on a human scale, oriented towards more responsible tourism. In 2021, Lyon signs its best performance by winning the titles of 2nd best urban destination in Europe and 1st destination in the world to discover at the World Travel Awards .

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