LEGO ®, the famous Danish brand celebrates its 90th anniversary this year. For the occasion, an unprecedented exhibition is taking place in Paris.


A participative and fun event

For its 90th anniversary, the LEGO ® brand is thinking big. On the occasion of its anniversary, the Danish company is organizing an unprecedented exhibition in the heart of Paris and invites all fans, young and old, to go behind the scenes of the brand. From the creation of the brand to what still makes it successful today, this participative and fun event is an invitation to travel in the unique universe of the LEGO® brand. A world of creativity, inclusiveness and diversity to be discovered for the first time and in an immersive way through a large playground like you have never seen !


A source of inspiration for artists

The LEGO Group inspires the builders of today and tomorrow, and is part of pop culture. It is therefore quite natural that artists have lent themselves to the game of giving free rein to their creativity to imagine unique works in LEGO bricks. A space is dedicated to them here in order to be able to discover other ways of using LEGO bricks. Through the exhibition, it will be possible to discover the different product universes of the LEGO brand: LEGO® DUPLO®, LEGO® Friends, LEGO® City, LEGO® Technic… all universes will be represented! New sets will be presented exclusively, historical products will be exhibited, new creations in LEGO bricks created for the occasion, etc.

A colorful and creative universe

Creativity will be honored thanks to a range of participatory activities: collaborative work in LEGO® DOTS, dizzying jumps and loops with LEGO® City installations, writing your first name in LEGO® Braille Bricks, LEGO® construction challenge in 90 seconds, photocall etc. Young and old will be amazed in an ultra colorful and creative universe !

from July 6 to September 25, 2022 From 10 a.m. to 8 p.m.

Joseph Gallery

116 rue de Turenne

75003 Paris

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