Louis Vuitton is inaugurating LV DREAM, a new cultural and culinary destination in Paris for fans of the brand.

Copyright Louis Vuitton

160 years of creative exchanges

In tribute to 160 years of creative exchanges that fuel Louis Vuitton’s spirit of innovation, LV DREAM invites its visitors on an immersive journey, discovering the House’s historical and contemporary artistic collaborations. Thus, you can come back to the history of this house founded in 1854, and discover its many creations with talented artists, through time. This Parisian brand has revolutionized the world of luggage with the invention of the flat trunk, which is easy to stack and hang. Always innovative, she will continue to be a precursor in creation. Lv Dream is located in the heart of Paris, in the former store “La Belle Jardinière”.

A café and a chocolate factory

And to extend the experience, Louis Vuitton has imagined a café and a chocolate factory on the first floor of this unique place, called “Maxime Frédéric at Louis Vuitton“. À la carte: gourmet creations imagined by Maxime Frédéric, famous pastry chef at Cheval Blanc Paris, who in 2022 won the Gault & Millau Guide prize for pastry chef of the year. The famous chocolates stamped with the design of the house can also be tasted on this floor. Proof once again that the brand intends to make a name for itself in the gastronomy segment. Finally, a large boutique will present unique creations enhanced with an exclusive LV DREAM logo to take away as a souvenir, as well as a selection of small leather goods, accessories, perfumes and works related to the luxury house.


2, rue du Pont-Neuf

Paris, France

December 12, 2022 – November 15, 2023

Open daily from 11 a.m. to 8 p.m.

Free exhibition

Mandatory reservation

Admission without reservation to café, chocolaterie and gift store


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