L’Oréal Paris will organize a FREE fashion show on October 1st in front of the Eiffel Tower with a dream cast !

Open to all !

While most parades are difficult to access to the public, a catwalk is open to all. This is the unmissable L’Oréal Paris fashion show. On October 1st, the muses of L’Oréal dressed in their finest attire will parade on the square in front of the Eiffel Tower, transformed into a huge catwalk. Open to all, the fashion show which will begin at 9 p.m. will also be broadcast live on social networks such as Instagram, on the L’Oréal Paris website, and for the first time on the virtual world, Roblox.

A training program on street harassment

Among the headliners of the parade, fashion lovers will have the pleasure of seeing Eva Longoria, a muse for 18 years already. Other ambassadors will parade before your eyes, like Kendall Jenner, Camila Cabello, Marie Bochet, and Cindy Bruna, Responding to the name “Walk Your Worth” (understand “walk for your values”), the 2023 parade wishes to send a “girl power” message. “As the world’s leading beauty brand, we are naturally committed to supporting women in their quest for independence so that everyone can become who they aspire to be. » L’Oréal insisted. This sixth edition of the L’Oréal Paris fashion show, called L’Oréal Paris “Walk Your Worth“*, will also be an opportunity to highlight the international awareness and training program on street harassment, Stand Up launched in 2020. Sunday October 1, 2023 at 9 p.m. – Eiffel Tower square, FREE